Summer brings increased movement across our communities — more vehicles on the road, major events, holiday travel, and heightened exposure to weather-related risks. From extreme heat and bush-fires to storms, flooding, and roadworks, clear communication becomes critical. Variable Message Signs (VMS) play an essential role in keeping communities informed, safe, and prepared during these high-risk periods.
One of the key strengths of VMS signs is their ability to deliver real-time, highly visible messages directly to road users. Unlike static signage, VMS can be updated quickly as conditions change, ensuring drivers receive the most current and relevant information. This is particularly valuable during summer when weather events can escalate rapidly and require immediate public awareness.
During flood events, VMS signs are an effective tool for warning drivers of road closures, changed traffic conditions, or hazardous areas. Messages such as “ROAD CLOSED AHEAD,” “FLOODING – TURN AROUND,” or “USE ALTERNATE ROUTE” help reduce the risk of vehicles entering dangerous zones. By placing VMS signs ahead of flood-prone areas or key intersections, authorities can redirect traffic early and prevent congestion, confusion, or accidents.
In fire-prone regions, VMS signs support emergency preparedness and response by communicating fire danger ratings, evacuation alerts, and access restrictions. Over summer, when bush-fire risk is heightened, these signs can reinforce public safety messaging such as “TOTAL FIRE BAN TODAY,” “HIGH FIRE DANGER,” or “ROAD CLOSED – EMERGENCY SERVICES ONLY.” Their high visibility ensures messages cut through even in challenging conditions, including smoke, heat, or reduced visibility.
VMS signs also play a vital role in general road safety during peak summer travel. Increased traffic volumes, roadworks, and unfamiliar drivers can elevate risk. Messages promoting safe behaviour — such as “SLOW DOWN,” “DRIVE TO CONDITIONS,” or “EXPECT DELAYS AHEAD” — help manage driver expectations and encourage safer decision-making. When roadworks or temporary speed changes are in place, VMS signs provide clarity and consistency, reducing the likelihood of sudden braking or unsafe manoeuvres.
Beyond emergencies, VMS signs are a valuable platform for important community notices. Councils and organisations can use them to communicate information about heatwave warnings, event-related traffic changes, public safety campaigns, or community alerts. This proactive approach builds trust by showing that authorities are visible, responsive, and committed to community wellbeing.
Importantly, VMS signs support a calm and coordinated response during stressful situations. Clear, concise messaging helps reduce panic, keeps traffic flowing where possible, and supports emergency services by minimising unnecessary movement in affected areas.
As summer approaches, investing in well-planned VMS strategies ensures communities are better informed, safer on the roads, and more resilient in the face of changing conditions. When used effectively, VMS signs are not just traffic tools — they are a critical communication channel that helps protect lives and support community safety when it matters most.
Samson Hire — is an industry leader for professional, high-visibility traffic solutions.
If you need help designing an effective message, our friendly customer service team can help, please contact us on 1800 77 88 99 now.
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