Using Variable Message Signs for Clear and Effective Wayfinding
In today’s fast-paced world, clear and dynamic navigation is crucial—whether you’re managing a busy event, guiding vehicles through roadworks, or improving customer experience in commercial areas. Variable Message Signs (VMS) offer a modern, flexible, and highly visible solution for wayfinding signage.
What Is Wayfinding and Why Does It Matter?
Wayfinding refers to the tools and strategies used to help people navigate spaces—especially unfamiliar ones—efficiently and safely. From festivals and construction sites to car parks and shopping centres, effective wayfinding signage reduces confusion, improves traffic flow, and enhances user experience.
Why VMS Signs Work So Well for Wayfinding
1. Real-Time Updates
VMS signs can be updated instantly to reflect changing conditions, such as detours, gate changes, or directional flow adjustments. This is especially useful in unpredictable environments like large-scale events or road closures.
2. High Visibility
Trailer-mounted or standalone, VMS units can be moved and repositioned as needed. Whether it’s a one-day event or a long-term project, they provide scalable, location-specific guidance.
3. Portable & Flexible
Trailer-mounted or standalone, VMS units can be moved and repositioned as needed. Whether it’s a one-day event or a long-term project, they provide scalable, location-specific guidance.
4. Customisable Messaging
From arrows and symbols to multi-line instructions, messages can be tailored to specific audiences—be it VIP parking, pedestrian crossings, first aid tents, or designated pick-up zones.
5. Improved Safety
Clear, consistent signage reduces congestion, prevents accidents, and ensures emergency access remains unobstructed. VMS helps everyone get where they need to go—safely and efficiently.
Common Use Cases
- Events & Festivals: Direct patrons to parking, amenities, stages, or exits.
- Construction Sites: Reroute traffic around hazards or machinery.
- Transport Hubs: Guide travellers to terminals, taxi ranks, or shuttle services.
- Retail Centres: Highlight parking availability, promotions, or store directions.
VMS signs are a cost-effective, tech-forward tool for modern wayfinding. Their adaptability and visibility make them an ideal choice for organisations looking to enhance movement, safety, and user satisfaction in both public and private spaces.
Samson Hire provides high-quality (VMS) Variable Message Signs suitable for roadworks, advertising, and event management. Their offerings include features like remote message changes, ultra-bright LED lights, solar power, and automatic brightness control. The signs are trailer-mounted for easy mobility.
If you need help designing an effective message, our friendly customer service team can help. Please call us on 1800 77 88 99 or contact us today
1800 77 88 99