Looking for a dynamic, cost-effective way to boost your business visibility and drive more customers through your doors?
“In Australia, statistics show that a Variable Message Road Sign can increase business foot traffic by up to 30–60%, depending on location, messaging, and campaign duration.”
While Variable Message Sign displays are widely recognised for their use in roadworks and traffic management — providing directional signage and public notices — they are also a highly effective marketing tool for businesses. Many businesses across Australia are using Variable Message Sign displays to promote sales, announce special offers, highlight events, advertise opening hours, and much more.
Variable Message Sign display functions like a mobile outdoor billboard, making it the perfect solution for businesses located near busy roads, shopping centres, retail precincts, villages, or any area with a steady flow of vehicle and pedestrian traffic.
Thanks to their eye-catching LED screens and programmable messaging, Variable Message Sign displays allow you to tailor your advertising in real time to meet changing business needs, seasonal promotions, or special events. Messages are highly visible, even from a distance and in low-light conditions, ensuring your brand reaches a broader audience every day.
With high volumes of traffic moving through major roads and thoroughfares, your message is placed directly in front of thousands of potential customers daily — helping you build brand awareness, drive foot traffic, and ultimately boost your sales.
Key Benefits of Using a VARIABLE MESSGE SIGN Display:
- Increase foot traffic by up to 60%
- Capture the attention of passing motorists and pedestrians
- Update and customise your message easily and as often as needed
- Cost-effective outdoor advertising with wide reach
- Highly visible both day and night
- Ideal for promotions, launches, grand openings, sales events, and more
A systematic literature review published in Infrastructures highlights that Variable Message Sign can effectively shape user interactions and enhance traffic management systems . By providing real-time information, these signs can capture the attention of passing motorists, which may lead to increased foot traffic for businesses that utilize them strategically.
*Source: MDPIAcademia
Whether you’re aiming to attract local shoppers, promote a one-off event, or simply increase awareness of your brand, a Variable Message Sign display offers an impactful, flexible, and highly visible advertising solution.
Get your message on the road today and start seeing real results with a Variable Message Sign display!
Samson Hire provides high-quality (VMS) Variable Message Signs suitable for roadworks, advertising, and event management. Their offerings include features like remote message changes, ultra-bright LED lights, solar power, and automatic brightness control. The signs are trailer-mounted for easy mobility.
At Samson Hire we have been delivering the best service and price guarantee for over 20 years. For advice on community, construction works and business signage, contact our friendly customer service team or call us on 1800 77 88 99.
1800 77 88 99