VMS (Variable Message Signs) are a powerful advertising tool for businesses, but they must be placed on private property to comply with local regulations and avoid fines. Here’s how to maximize your advertising impact while staying within legal requirements.
1. Choose the Right Private Property Location
Since placing VMS signs on public roads without a permit is illegal, consider these private property options:
- Your Business Premises: Place the sign in front of your shop, office, or warehouse.
- Shopping Centres & Retail Parks: Secure permission from property managers.
- Service Stations & Car Parks: Partner with petrol stations or parking lots.
- Event Venues & Sports Clubs: Sponsor an event and use their space.
- Construction Sites: Place signs near developments with permission.
- Hotels, Motels & Restaurants: Collaborate with hospitality businesses.
2. Optimize Your Message for Impact
Since drivers and pedestrians only have a few seconds to read your sign:
- Keep it short Aim for 5–7 words per frame.
- Use clear fonts for high visibility.
- Include a call to action (e.g., “Visit Us Today!”).
- Rotate messages every few seconds to keep it engaging.
- Time-based promotions (e.g., “Lunch Special 12-3PM”) work well.
3. Ensure Visibility & Safety
- Place the sign where it’s easily seen from the road but doesn’t obstruct traffic or pedestrians.
- Use bright LED displays that are visible day and night.
- Follow property boundaries to avoid encroaching on public land.
Boost Your Business with VMS Signs!
If you need help designing an effective message, our friendly customer service team can help, please contact us or fell free to call us on 1800 77 88 99 or 😊📲 visit samsonhire.com.au now!
How to Use VMS Signs for Advertising
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